Backlinks are the most important ranking factor. Time. Google always uses backlinks to determine the authority of a website. Even when Pagerank was removed in 2016, Google announced this in a tweet. We now know that Google is not as transparent as they want us to believe. On top of that, Ahrefs did a massive study of 1 billion web pages. Guess what they saw? Backlinks can make or break your ranking. In the early days of SEO, there were two options. There are White Hat Backlink sites and there are Blackhat. As Google’s algorithm gets stronger, Blackhat is almost non-existent. 

This leaves us with only one option, creating a Whitehat Backlink. In other words, create links that look earned. But it’s not bad, you may ask. Technically, it is. But it’s hard to “get” an authoritative backlink. You may have produced the most remarkable content using research that no one else has done. But here are some statistics. 90.63% of content does not generate any traffic from Google. In addition, 7.5 million blogs are published daily. For a minute, try to understand this. The only way to gain visibility is to increase authority. There is one way to do it: build high quality backlinks from authoritative websites. This is where you need a qualified SEO company. 

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The backlink should be obtained by itself. It’s not our issue. That’s what Google said. But as we said, this is almost impossible, even with the best content in the world. This is why SEO is about link building. At Rockstar Marketing, we build a link if it fits three parameters. 

1. Relevance – Every link we build must be relevant to our client’s business. If your business is in the pharmaceutical industry, we link through similar sites and companies. Not on the travel agency website. Most SEOs take some liberties when it comes to relevance. But we choose to be careful. Sometimes we get really sweet links with great metrics. But importance is average. We choose to let go rather than take risks.
2. Authority – Every link to your website should be from an authority website. Official websites are popular and respected. As a professional in the industry. Wikipedia, for example, is an authoritative website. WebMD too. However, they are not the only ones. There are many companies specific license websites. 
3. Unique – By unique we mean that this is a unique link to your website. If a web page has 1 or 2 outbound links to relevant websites, it is considered creative. On the other hand, if a web page has 10 or more outbound links, all to different websites and companies, it is unnatural. We look for unique and relevant links placed naturally within the content. 

SEO Guide for Beginners – Summary 

The last part of this SEO guide for beginners’ concerns analysis. There’s an old adage that “what gets measured gets better.” You can’t work in an online business without a survey. Analytics is a tool that measures every aspect of your marketing plan. In this case, it measures the impact of your SEO strategy. 

Are your SEO efforts producing results? Improved organic traffic? Has the bounce rate decreased? What is the conversion rate? You will get accurate, actionable data. This is the only way to monitor progress and correct errors. Most importantly, the survey is free. Why don’t you take advantage of this free service? 

If you want to start with analytics, check out Google Search Console and Google Analytics.